| Description of Work |
After being bought, sold and merged numerous times, Spacelabs was loosing its identity in the medical technology category. With an emphasis on challenges faced by the sales force, 12s refocused a new brand strategy on sales materials and support. A series of product and service brochures were produced with copy directed to each individual audience, and translated in twelve languages. And Spacelabs realized its primary benefit – giving nurses more time to care for their patients. |
