Spacelabs Medical

"More time to care"
Client Industry Medical Technology
Service Type Brand Development/Marketing Brochures
Description of Work After being bought, sold and merged numerous times, Spacelabs was loosing its identity in the medical technology category. With an emphasis on challenges faced by the sales force, 12s refocused a new brand strategy on sales materials and support. A series of product and service brochures were produced with copy directed to each individual audience, and translated in twelve languages. And Spacelabs realized its primary benefit – giving nurses more time to care for their patients.
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