Our Team

Gail Twelves, President

Gail has lived the marketing process from all sides of the desk, the majority of her career being split between account supervision in advertising agencies and corporate marketing management.

Clients benefit from Gail’s experience throughout the entire marketing process from the inception of the product or service through research, product design, manufacturing, marketing and brand strategy, and all levels of production and execution.

In addition to managing the agency, Gail has participated in numerous civic boards and committees in the Seattle area, including the Puget Sound Regional Council’s Growth Management Policy Board; Master Builders Association’s Built Green Executive Board; The CleanTech Alliance Board and Executive Committee, and leadership positions in environmental organizations as well as city and regional citizen advisory boards. For fun, Gail pursues wildlife photography, cooking, organic gardening and competing in the equivalent of an equestrian/rider triathlon, the 3-day event.

Eric Nord, Co-Creative Director: Art Direction and Design

Eric is a Seattle native who has worked as an advertising art director and graphic designer in Seattle and Boston. Since 1992, he has assembled and led creative teams. After graduating from the University of Washington, Eric honed his skills for eleven years in Boston at Giardini/Russell, a full-service advertising agency, as Senior Art Director and at Fader, Jones + Zarkades as graphic designer. Eric has provided seamless creative solutions for clients such as Trus Joist, Weyerhaeuser, Nordstrom, The Gillette Company, The Christian Science Monitor, Hewlett-Packard Medical Products, OPA Ortho, Aviation Capital Group, Starwave Corporation, Alerton Building Controls, Starbucks, Milgard Windows, Performing Arts Center Eastside (PACE), Bidpath, Infocom Entertainment Software and Buck Knives.

Hugh Saffel, Co-Creative Director: Copywriter

Hugh Saffel has worked as a copywriter in advertising agencies from Seattle to Ogilvy & Mather in New York. In Seattle he worked for eight years at Cole & Weber on Puget Sound Bank, Boeing, K2 Skis, and Nintendo. He then spent seven years at Hammerquist & Saffel working on Trus Joist, Physio-Control and recreational brands such as The North Face, K2 and Olin Skis, Callaway Golf Apparel, Raleigh and Giant Bikes. Since 1998 Hugh has worked with a small team of experienced people to create ads, websites and other marketing materials for Weyerhaeuser, OPA Ortho, Aviation Capital Group, Alerton Building Controls, Safeco Insurance, Starbucks, Milgard Windows, BidPath, Ex Officio Clothing, Buck Knives and Pendleton Woolen Mills.

Creative Partners

Twelves has longstanding relationships with some of the region’s finest talent, from graphic design, website creation, writing and photography to media buying, social media, public relations and research.