Aviation Capital Group (ACG)

"Its about more than the plane"
Client Industry Commercial Aviation
Service Type Brand Development/Trade Advertising
Description of Work After acquiring a competitor, the aviation marketplace knew who ACG was, but not what all they’d become. 12s’ comprehensive brand strategy successfully re-positioned ACG as a top-tier aircraft lessor with unique design and messaging approaches in advertising, website, public relations, promotional materials—even internally with an intranet. They were immediately seen as a top five player with a different approach to what had become a commodity business of leasing aircraft.
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