| Client |
Aviation Capital Group (ACG)"Its about more than the plane" |
| Client Industry | Commercial Aviation |
| Service Type | Brand Development/Trade Advertising |
| Description of Work | After acquiring a competitor, the aviation marketplace knew who ACG was, but not what all they’d become. 12s’ comprehensive brand strategy successfully re-positioned ACG as a top-tier aircraft lessor with unique design and messaging approaches in advertising, website, public relations, promotional materials—even internally with an intranet. They were immediately seen as a top five player with a different approach to what had become a commodity business of leasing aircraft. |
| Back to Our Work |